FALL GIRL DINNER AT THE FINCH

Leveraging cultural trends and creator partnerships to attract a new audience.

To introduce The Finch American Grill to a younger female demographic, I developed Fall Girl Dinner—a limited-time experience inspired by the viral "Girl Dinner" social media trend. The promotion transformed the trend into a highly shareable dining experience featuring a seasonal salad and fries served in an oversized martini glass with a choice of a martini or wine for $25.

To isolate and measure the effectiveness of influencer marketing, the campaign was promoted exclusively through local creator partnerships with no paid advertising, PR, website promotion, or brand social media support. All influencer partnerships were secured through trade collaborations, requiring no paid influencer budget.

The campaign generated approximately $4,000 in incremental revenue over a month at one location while validating influencer marketing as an effective acquisition channel for the concept and demonstrating how culturally relevant creative can translate into measurable business results.