LUNAR NEW YEAR AT HAWKERS

Using creator partnerships to tell a story traditional advertising couldn't.

Lunar New Year is one of Hawkers Asian Street Food’s most meaningful annual celebrations, centered around traditions that are highly visual and best experienced in person. To spread mass awareness in the Dallas market without compromising depth, I developed a hyperlocal influencer strategy showcasing the experience.

We leveraged trusted local voices — a strong mix of influencers, community organizations, and non-traditional groups through 100% trade-based partnerships with zero paid media. The result was a widespread ripple effect across DFW such that everywhere you looked, Hawkers was part of the conversation.

11 CREATOR VISITS
24 POSTS SHARED ACROSS PLATFORMS
100,000+ VIEWS
380+ SHARES
$0 AD SPEND

The campaign delivered measurable business results, with one Dallas location recording the highest limited-time offer sales across all 15 Hawkers restaurants during the promotion.